No. 1/2 (2020)

The impact of Covid-19 will not only be economical, having also an impact on people's lifestyles. Since tourism represents the "willingness to live an experience", this sector will be involved in both aspects. Moreover, the economic effects, described using the scenario method, are embedded in a weak European and global economic context. Forecasts of the Covid-19 trend, made at national level, as well as the "dangerous index" obtained from the ratio between deaths-healed, show that the situation is only slowly improving. However, medical and therapeutic progress is a prerequisite for the scenarios provided to imagine what the economic effects of Covid-19 could be on tourism. Moreover, all the scenarios (high, medium, low) consider a partial revitalisation of the economies and of tourism sector. The Covid-19 has produced the negation of the physical movement of people, representing a blow to the heart for tourism sector. This aspect must be removed as soon as possible, because with this disease we will have to learn to live together for a long period of time.

Heritage Tourism: a macro-segment revaged by covid-19. The “Heritage Tourism” is the most damaged macro-segment by covid-19, because of weak interaction of its demand between consumers/spectators and actors/performers, and because of weak difficult to manage and make cultural tangible and intangible products (performing arts, events, museums, archaeology, festivals, folk tradictions etc..) in total safety enjoyable! The macro-segment of the heritage tourism includes all cultural tourism segments and niches such as “rural tourism”, “religious tourism”, “roorts tourism”, “experiential tourism”. The impossibility of socialization inside the urban communities, endangers the survival of cultural intangible and ethno-antropological heritage. The paper suggests new ideas about marketing management, policies, promotion and communication strategies, to increase the value of the resources, the sights and cultural landscapes of the heritage tourism, and throw them again after pandemic.

The MICE is one of most damaged tourism and communication sectors by covid-19, because its events are characterized by participation of many people, wich exposes them to a risk of infection. The paper explains a synthetic trend of the MICE sector in Italy, points out the critical states, risks and damages caused by pandemic, and suggests some useful strategies to help interprises and professionals to survive and to throw oneself again after pandemic.

The impacts of the Covid 19 effects of in Sicily can be divided into three parts. One first part presents some analyses on tourism in this Area until 2019, highlighting the lack of take-off of the sector and the low appeal that Sicilia, unlike what is commonly believed, also has for Italians, for domestic customers. A second part focuses on the 30 main destinations in the region. These 30 destinations represent 79.0% of total arrivals and 78.2% of total overnights in the region all; only for the movement of foreigners it’s the 86.9% of arrivals and 85.1% of attendances are identified. For the first twenty destinations, the effects of the pandemic are estimated in terms of the decrease in customers compared to the previous year. The effects of pandemia on the region and individual provinces are taken into account in the third part. In 2020, the region is estimated to have an overall drop in attendance in a six-point range of-49.4% to -55.4%,depending on how the events evolve. The book proposes a critical re-reading of tourism in the region in order to be able to rethink and govern in an innovative way that tourism development that until now could have been there but that has not been there.